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By Janelle Okwodu

Victoria’s Secret is ready to reintroduce itself. In the last three years, the lingerie giant has undergone an image 180, ditching its “angels,” expanding its size range, and rethinking how it markets to women. Under the creative direction of Raúl Martinez, VS isn’t about push-up bras and perpetual pink—at least not entirely. Inclusion has become a brand principle, reflected in the diverse lineup of ambassadors announced in June of last year, including names like model Adut Akech and Priyanka Chopra Jonas. And now, for the first full-scale collection launch of Martinez’s tenure, the brand is launching Love Cloud, a comfort-focused lineup of bras and panties in a plush material that is the softest the brand has used to date.